Landing Page Design Services
Share the benefits of your products and services and convert more visitors into paying customers
Landing Page Design Services
Share the benefits of your products and services and convert more visitors into paying customers with SEO-optimized landing pages. akira’s SEO content writing service covers the creation of landing pages to support your social media paid advertising and pay-per-click (PPC) marketing campaigns. Our content expert ensures your web content matches your ads, creates strong calls-to-action (CTAs) and uses compelling web copy to improve your conversions.
6 Reasons You Need Landing Pages
- Easily Generate Leads!
If you could do one thing right now to drastically improve your lead generation efforts, it would be to use landing pages on your website. As we mentioned earlier, too many companies send their email, social media, and search traffic to their homepages. This is the equivalent of throwing leads away. You could capture these leads at a much higher rate simply by sending them to targeted landing pages. Landing pages provide a very easy way to generate leads for your sales team that you can then easily segment, nurture, or distribute to your sales team.
- Collect Demographic Information
About Your Prospects: Every time a lead completes a conversion form on a landing page, your marketing and sales team is collecting valuable information about your leads. Your marketing team can then use this information to understand what types of visitors or marketing personas are converting, and your sales team already has a baseline of information about a lead before they reach out.
- Understand Which Prospects Are More Engaged
Understand Which Prospects Are More Engaged: Landing pages not only enable you to generate new leads; they also allow you to track reconversions of existing leads, which you can then use to identify which prospects are more engaged with your business. This also enables you to collect better intelligence on your leads’ behaviors and activities on your website, which your sales team can use in the sales process.
- Provide Fuel for Other Marketing Channels
Provide Fuel for Other Marketing Channels: A successful inbound marketing strategy relies on content — and lots of it. Landing pages are a great addition to any marketer’s content arsenal since they can be shared in social media, used as the focus of dedicated email sends and in lead nurturing campaigns, be linked to in PPC ads, and get found in organic search.
- Offer Insights Into the Effectiveness of Your Marketing Offers
Offer Insights Into the Effectiveness of Your Marketing Offers: Every time you create a landing page, you’re creating another data asset for your marketing program. By tracking and analyzing the metrics associated with your landing pages , you can collect a lot of insight into your marketing performance, such as how your various marketing offers compare, how visitors and leads are converting on your landing pages over time, and more . This gives you powerful insight that can help you optimize and improve your marketing.
Akira's Experts Key Components of an Effective Landing Page
Headline
The headline is the first thing visitors will likely see when they ‘land’ on a landing page. A great landing page headline sums up the offer as clearly and concisely as possible, and answers the question, “What will visitors who convert on this page receive?”
Copy
The text on a landing page should explain the value of the offer clearly, simply, and in a compelling way. Bullet points can be used to demonstrate clear takeaways, break up large blocks of text, and keep it brief and succinct.
Hidden Navigation
A landing page on which any top/side navigation bars are hidden will minimize distractions, reduce friction, decrease a landing page’s bounce rate, and increase the chances that visitors will stay on the page and convert.
Lead-Capture/Conversion Form
The most critical component of any landing page, the lead-capture or conversion form is where page visitors submit their information in exchange for the offer, converting them into coveted sales leads.
Image
Landing pages that include a relevant image give visitors a tangible idea of what they’ll receive and make landing pages much more visually appealing.
Get Your FREE Instant Landing Page Design quotation Now!
Contact us Now
